30 August 2004
Sterling Management Solutions Corp. and B2BITS Announce New Strategic Partnership to Offer Low-Cost Sophisticated FIX and Fixed Income Trading Products in United States
Princeton, N.J., August 25, 2004 /PRNewswire/ -
Sterling Management Solutions Corp. and B2BITS are pleased to
announce their new business partnership in the United States.
Sterling will now offer the B2BITS industry-leading FIX family of
solutions (including FIX engines, and testing and certification
tools), and PINKTM, an innovative new low-cost Fixed Income Trading
and Direct Market Access solution. Over 300 financial services
customers have deployed B2BITS FIX solutions worldwide, from the
largest sell-side brokers to small hedge fund operations.
Robert Sobol, the Chief Operating Officer of Sterling, said,
"This is the beginning of the Wall Street technology cost
revolution. Sterling's partnership with B2BITS furthers our
companies' shared goals of offering sophisticated and
cost-effective solutions to the financial services industry.
Sterling's solutions - TradeBITM performance measurement for
institutional trading and ECN operations, client/trader profit and
loss, securities compliance and AML - are perfectly complemented by
this partnership. Competitive solutions cost three times as much
and take three times as long to deliver."
Mark Bisker, the Chief Executive Officer of B2BITS, said, "The
synergy between Sterling's experience in management, sales and
marketing expertise and B2BITS' technology should significantly
improve B2BITS' market share in the United States. The partnership
will provide high quality local support in the US market. We will
have the capability to develop and deliver value-added solutions
built on B2BITS FIX infrastructure for our combined customer
base."
B2BITS has been designated by FIX Protocol Ltd., the FIX
standard setting organization, as one of only 4 FIX official
certification providers in the world. B2BITS' FIX Antenna is the
highest performing FIX engine in existence.
Sterling's Performance Measurements solutions TradeBI and
PerformBITM are utilized by clients such as Bank of New York,
Bloomberg, Charles Schwab, AIG, IBM, Sybase, Avaya, and the
Pentagon.
About Sterling Management Solutions Corp.
Sterling Management Solutions Corp., headquartered in Princeton,
New Jersey and founded in 1990, provides award-winning business
intelligence analytics, data mining, pattern recognition and
predictive modeling solutions in web, client server and
wireless-enabled delivery via its PerformBI Digital Dashboard.
Vertical-specific solutions include Financial Services, Corporate
Governance (Sarbanes-Oxley), Insurance, Business Continuity
Planning and Homeland Security. Sterling also provides technology
consulting and recruiting services.
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